REINFORCING A RETAILERS COMMITMENT TO DESIGN

Lip balm, becomes pop art, becomes a digital kiss you can send your mom. Target Too is a place where products come to play. Imagine an art gallery experience with an interactive digital layer. A place where everyday products have been reimagined into something extraordinary.  To deepen the experience, we built a custom app that allowed patrons to interact with the pieces in unexpected ways and then share the fun with others. Target Too was the unlikely marriage of big box retail, art and digital innovation. So very meta!