triageco.com | Target Branding
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Target has a long legacy of beautiful branding. When done well, it’s immediately identifiable and infinitely flexible. This latest iteration places people at the center of the brand, accurately suggesting that without the guest, there would be no Target. The work deconstructs the bullseye mark, playing with shape and scale to create a harmonious juxtaposition of imagery.

Category
Brand Campaign, Brand Identity, Design