PR events can be an effective way to generate buzz for a new product launch, but they can also be a real snooze. When the “product launch” is actually just a line refresh, it’s even more challenging to generate enthusiasm. Not to mention attendance.
When we launched Shawn White’s new apparel line, we built our event with the influencers in mind. Our custom branded mini-golf course was inspired by Shawn’s actual product, giving guests with an ever-present reminder of the cool apparrel, while also treating them to a one-of-a-kind family activity to enjoy.