Shopping bags are an effective ways to extend your brand into the world, as long a they’re communicating the right thing. Unfortunately, this bag design had become tired. To make matters worse, each bag (paper, plastic and reusable) had a dramatically different design, fragmenting the overall impact.

We created a design that was equally appealing, both at a distant glance and up close. We also found a way to make the new design cost neutral. No small feat considering 10MM are printed each year.