REINFORCING A RETAILERS COMMITMENT TO DESIGN Lip balm, becomes pop art, becomes a digital kiss you can send your mom. Target Too is a place where products come to play. Imagine an art gallery experience with an interactive digital layer. A place where everyday products have...
As part of Target's initiative to simplify and upgrade its owned brand portfolio, we turned our sights on Target's generic, billion-dollar "bullseye" brand. While this brand had enjoyed extraordinary success, sales had begun to plateau in many categories. Target believed it had the potential of...
PR events can be an effective way to generate buzz for a new product launch, but they can also be a real snooze. When the "product launch" is actually just a line refresh, it's even more challenging to generate enthusiasm. Not to mention attendance. When we...
Target is the place where holiday wishes come true. Wonderland aimed to celebrate that legacy by creating a holiday experience like no other. Wonderland appeared for 3 short weeks next to the Chelsea Market in NY. Word spread quickly and soon crowds lined up for...
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Shopping bags are an effective ways to extend your brand into the world, as long a it's communicating the right thing....
